Although we've eliminated regular sugar and our tasty candy has up to 50% fewer calories than regular candy, we haven't compromised on taste, appearance or texture. We also stay away from preservatives, soy lecithin and palm oil. The truth is that we love our ingredients so much that we dedicate a whole page to them. Our sweets are rich in fiber and you'll find only natural colors and flavors in our range. Did you know that the red color in our wonderful jelly candy comes from sweet potatoes? And that our purple color is extracted from purple carrots? (For detailed list of ingredients, allergens, etc. see the declaration of each individual product in the product gallery).


Our candy has a high fiber content and consists of a plant fiber mixture that is a combination of two different soluble fibers. One is called polydextrose and is a type of fiber that has a relatively low energy value and is thus advantageously used to replace the high proportion of sugar that forms the basis of traditional candy production. The second fiber is based on Tapioca - a starch produced from dried cassava root, with the scientific (and somewhat complicated) name of isomaltooligosaccharides. Many of our customers say they experience some satiety after a relatively small portion of our candy, which can also encourage a more controlled consumption behavior around candy and sweets - something we are more than happy to contribute to.


Erythritol occurs naturally in certain fungi, fruits and algae, for example. A fermentation process produces the sweet sugar alcohol erythritol.
We use erythritol in small amounts which means that the products are not considered to have a laxative effect. This is relatively unique when it comes to sugar-free/reduced sugar sweets.
While most sugar alcohols have a low calorie content, erythritol is almost completely free of energy.


Starches can be extracted from a range of natural sources such as wheat, rice, potatoes, arrowroot and beans - just to name a few. They are mainly used as a thickening agent to provide a stabilizing effect in different types of foods and dishes. Modified potato starch stabilizes our vegan products and gives them structure. Both rice and potato starches are naturally gluten-free.

Rice starch has one of the smallest particle sizes and therefore provides an extra smooth and appealing texture when added to different types of food and foods.


Ghee can also be described as churned or clarified butter and is a pure butter oil, traditionally used mainly in Indian cooking. Ghee is made from a completely natural source (milk) and because of the way it is made, the amount of lactose is low. This is due to heating the butter and filtering out most of the milk protein and milk sugar, so the remaining butter oil is generally better tolerated than regular butter by individuals who are sensitive to dairy products.

Ghee has a very rich, deep and buttery taste. In our toffee colors, it adds a wonderful browned tone to our three rich flavors!


with the Latin name Stevia Rebaudiana, has been cultivated for hundreds of years, mainly in South America. Because of its sweetness, Stevia has been called, among others, honey leaf, sweet leaf of Paraguay, sweetleaf, sweet herb, candyleaf and honey yerba.

The stevia plant produces a sweetener called steviol glycosides. These are up to 300 times sweeter than sucrose (regular sugar).

Both the European Food Safety Association (EFSA) and the U.S. Food and Drug Administration (FDA) consider Steviol glycosides to be a safe sweetener.


Gelatin, which gives jelly sweets their chewy and slightly bouncy texture, is naturally rich in collagen and we only use the best quality nut gelatin. Our products can therefore be enjoyed by those who, for various reasons, do not wish to eat gelatine from pigs.


We make our own chocolate, specially adapted to our requirements for nutritional profile, taste and quality. We use real cocoa butter and high quality cocoa mass in our chocolate. The chocolate has no added palm oil. The lactose-free milk powder we use comes from Nordic, fresh milk and the taste is rounded off with real vanilla.


The demand for natural ingredients in the foods we eat and drink is steadily increasing. We like this trend and do what we can to contribute to the supply of the more natural alternatives. We use natural colors and aromas in all our products. The natural colors come from a variety of vegetables, fruits and plants with coloring properties. Sweet potato, purple carrot, color thistle are some of them.